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Salesforce Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions that are to be completed within 90 minutes. Marketing-Cloud-Email-Specialist exam covers a range of topics, including email marketing best practices, email design, segmentation, automation, analytics, and data management. Marketing-Cloud-Email-Specialist exam is designed to test the candidate's knowledge of the Marketing Cloud platform, their ability to create effective email campaigns, and their understanding of how to measure and analyze email performance metrics. Passing the exam requires a score of 65% or higher, and the certification is valid for two years.

Salesforce Marketing-Cloud-Email-Specialist exam is a 60-question multiple-choice exam that has to be completed in 90 minutes. Marketing-Cloud-Email-Specialist exam fee is $200, and the passing score is 65%. Marketing-Cloud-Email-Specialist exam can be taken online or in-person at a Salesforce testing center. Marketing-Cloud-Email-Specialist exam covers various topics such as creating email content, managing subscriber data, designing and coding emails, executing email campaigns, and analyzing and reporting email results. Passing the exam requires a deep understanding of the Salesforce Marketing Cloud platform and its features. Salesforce Certified Marketing Cloud Email Specialist certification exam is an excellent way to showcase your skills and knowledge in email marketing, and it can help you advance your career in this field.

Earning the Salesforce Marketing-Cloud-Email-Specialist Certification demonstrates that a professional has a deep understanding of the Marketing Cloud platform and is skilled in executing successful email campaigns. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for email marketers, marketing managers, campaign managers, and digital marketing specialists who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification exam is a valuable asset for professionals looking to advance their career in digital marketing and enhance their skills in email marketing best practices.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q19-Q24):

NEW QUESTION # 19
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A. List Unsubscribes
B. Journey Builder Sends
C. Publication Lists

Answer: C

Explanation:
Publication Lists in Salesforce Marketing Cloud are used to manage subscriber preferences at a thematic level.
They allow subscribers to opt-in or opt-out of specific categories of communication without impacting their overall subscription status. This feature is particularly useful for managing preferences across different types of content or campaigns. The use of Publication Lists is documented in Salesforce Marketing Cloud's official documentation on managing subscriber preferences and publications.

NEW QUESTION # 20
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A. Einstein Content Selection
B. Enhanced Dynamic Content
C. Einstein Copy Insights

Answer: A

Explanation:
Einstein Content Selection is the feature that NTO should use to build a welcome journey for new customers with dynamic content in each email. Einstein Content Selection allows marketers to create personalized content for each customer based on their behavior and preferences, and also include assets that are automatically optimized based on real-time performance data. Einstein Content Selection can be used with Content Builder to create dynamic content blocks that can be inserted into emails and journeys.

NEW QUESTION # 21
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)

A. SQL Query activity
B. Segment activity
C. Filter activity
D. Data Extract activity

Answer: A,C

NEW QUESTION # 22
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A. An automation that contains several recurring emails and decisioning points
B. An automation that deletes old data extensions, emails, and reports
C. An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Explanation:
Explanation
An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.

NEW QUESTION # 23
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A. Publication List
B. All subscribers List
C. Group List
D. None of the above

Answer: A,B

NEW QUESTION # 24
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